Capstone Business Plan Assignment Example | Topics and Well Written Essays - 4250 words

Capstone Business Plan - Assignment Example The customers can express their individual requirements to the HR consultants who can provide them with customized solutions to meet their specific needs. The clients will benefit from the specialized services of the well qualified consultants who can understand their requirements and provide prompt delivery of the tailored services on time. Capstone will be a start-up venture that will be owned and managed by 6 partners who are experienced in HR management areas and will contribute their skills and competencies to promote the above mentioned business goals. The business will initially start with an investment of US $300,000. The total capital requirement will be fulfilled by an investment of $50,000 by each of the 6 partners.Keys to success The success of the business will be based on its strategy to create its market niche through specialized and customized HR solutions for its clients. The business will not focus only on selected industry segments, but will cater to the needs of companies across all industries and operations. The targeted market segment for the business hence will comprise of small, medium and large scale organizations who seek expert HR solution. While the HR consultancy sector faces intense competition with leading global players like Capgemini, Booz, Allen and Hamilton among others, the focus will be on superior service performance and instant service approach. Capstone will offer its clients with well-researched solutions that are arrived at after a complete evaluation of the client needs and existing strategic practices in manpower management. The initial focus will be on creating word-of-mouth recommendation or market reputation to establish its market presence. Hence the pricing of the services offered during the first two to three years of operation will be competitive. Company mission The mission of Capstone Consultancy Services will be to evaluate client requirements and offer customized HR solution packages that meet and exceed customer expectations. The business will cater to the HR needs of companies across all industry sectors and extend its expertise in delivering high standards of HR services. Business goals and objectives Capstone will focus on developing its strengths and capabilities in such a manner that it provides its customers with specialized service that will help the business in generating profit and sustaining long term growth. The goals and objectives of the business will be to: Offer its clients total satisfaction in providing customized HR sol

Consumer Behavior as a Process Essay Example | Topics and Well Written Essays - 250 words

Consumer Behavior as a Process - Essay Example This paper tells that marketing stimuli are initiated by businesses or companies, and environmental stimuli are provided by social factors according to political, cultural and economic aspects of the society. The black box of the buyer has characteristics and decision process that influence the buyer’s response in the market. Black box model illustrates the response of the buyer in a conscious decision process, where the buyer identifies the problem (Kuester, 117). After problem recognition, search for product or service information is started. Consumers engage in internal and external information search. Information sources are a personal experience, public sources, and commercial sources. This stage provides promotional strategies to businesses and illustrates the most effective information source for the brand. Analyzing alternatives entails comparison of products or brand in the market. The evoked set illustrates the alternatives considered during problem-solving (Kuester 89). Consumers evaluate options or alternatives based on psychological and functional importance they offer. Marketing organizations must understand the benefits consumers require. The customer makes a purchase decision after carefully evaluating the strategies (Kuester 74). Marketing organization must enable the customer to act according to their purchase intention, through sales promotion. Post-purchase is also significant to organizations. This is because it influences the purchasing patterns in the future.